Citibank Can’t Shake Text Spam Lawsuit
[Post by Venkat Balasubramani]
Laws governing SMS spam are stringent, and marketing via text messages is among the riskiest type of marketing.
If you obtain a list of phone numbers and send out text messages to these numbers, this can create liability under the Telephone Consumer Protection Act, which courts have held cover text messages, as well as phone calls. Unlike email marketing — where if you send out a non-misleading message with valid opt-out methods and honor those opt-outs you face limited risk — in the realm of text message marketing, the law is not so friendly to marketers.